Sales is the lifeblood of business do you have the right BPO call center
#sales
About Me
My Background
Boost Your Customer Acquisition, Revenue, and Lifetime Value with Proven Strategies. Learn from Michael, a seasoned BPO call center expert with extensive experience working with the world's leading brands to optimize their customer journeys. Discover actionable insights to lower cost per acquisition (CPA), increase revenue per transaction (RPT), and extend the lifetime value (LTV) of each customer. Michael's call center sales expertise is further validated by his role as a Founding Member of the Salesforce.com CMO Advisory Board and a current member of the Frost & Sullivan Executive MindXchange Advisory Board. Additionally, his practical experience at industry giants like VXI Global Solutions and Teleperformance provides a unique perspective on real-world customer service and call center telesales
Building the right sales culture
For BPO call centers aiming for peak performance and competing effectively in an industry populated by major players such as Teleperformance and VXI Global, creating the right culture is non-negotiable. Success hinges on establishing key pillars for the call center telesales environment: defining a clear mission aligned with measurable revenue goals, implementing science-based selling methodologies, building foundational organizational trust, and investing rigorously in ongoing sales coaching specifically for call center sales agents.
Sales and Data
My work with major players like Centerfield Media and eBay underscores the importance of precise marketing analytics. Interaction analytics provides essential cross-channel attribution, revealing exactly which digital media efforts generate phone calls. With powerful call tracking capabilities, businesses can pinpoint performance – especially crucial for PPC advertising. PPC marketers utilize call analytics to connect inbound calls to the initiating campaigns and keywords, enabling accurate keyword tracking right through to the final conversion (the call itself).
“Your attitude, not your aptitude, will determine your altitude.”
Zig Ziglar
