About Me
My Background
Working with the world’s best brands to lower their cost per acquisition, increase revenue per transaction and extend the lifetime value of each customer. Michael was a Founding Member, Salesforce.com CMO Advisory Board and a current Frost & Sullivan Executive MindXchange Advisory Board member.
Building the right sales culture
Creating the right culture is essential to any company’s success. The key pillars of a successful sales culture include a clearly articulated mission and revenue goals, the use of science-based methods, organizational trust, and ongoing sales coaching.
Sales and Data
Interaction analytics provide flexible attribution across media channels, helping brands understand which digital media are driving phone calls. PPC marketers, in particular, have adopted call analytics to connect callers to specific campaigns and keywords and track keywords to conversion events.
“Your attitude, not your aptitude, will determine your altitude.”
Zig Ziglar
